The fairytales of women’s professional sports are being rewritten by social media, visible heroines have the potential to change how this chapter ends.

In professional sporting kingdoms, erected over a century ago, a handful of professional male athletes do something unexpected. They pull on bright orange and blue hoodies, screen printed with an amorphous athlete–distinguishable by buns, hips and ponytails–to be photographed in their castles. Fortunately, these knights in shining (under)armour are no longer the heroes of this story. …

Sydney Kidd

Syd is an athlete and innovator. She was born in a small town in Northern Ontario and is passionate about business, sports and storytelling.

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